Pretty Standard: “with no background in Fashion, Product Design or anything of any relevance” “Started screen printing as a hobby”. “Then in 2023, inspired by industrial architecture, your Sydney-based upbringing, and Australia’s labour + class structure, you used the brand as a way to communicate typical corporate culture through the use of ‘workwear’, which was commonly used for the convicts and that sort of stuff, and mixed it with more modern job uniforms of today”

- a very interesting email we received