pretty standard // LOOK BOOKS
Pretty Standard’s look book section brings our collections to life through carefully curated visuals. Each look book captures the essence of our designs, showcasing how they move, layer, and adapt to everyday life. It’s where style meets storytelling, offering an up-close look at the inspirations behind our work.
pretty standard // DEAR DIARY…
Pretty Standard’s journal is a space where we dive into the stories and ideas that shape the world of clothing. From exploring unique design influences to spotlighting standout trends and innovations, our articles offer fresh perspectives on what makes garments meaningful. It’s a hub for curious minds who appreciate the artistry and thought behind every stitch.
a musical segment // TOOLS DOWN
Every Monday, we curate ten-track playlists or feature submissions from a wide range of musicians sharing their 'Ten Tracks of the Week.' Bringing a vibrant exploration of sound and community, perfectly in tune with our audience's diverse tastes.