Our Dear Friend & Artist: Lachlan Hood
A trip to Amsterdam gave us the pleasure of meeting Lachlan Hood. A 23-year-old creative from Melbourne, Australia. So now, we take the pleasure in passing that introduction onto you.
Lachlan, or HOODZ (as he goes by) is primarily an artist that operates within the old fashioned, tried and true medium of pen and paper. Where - as a right handed human - he draws using his left hand in an attempt to replicate the drawings one’s parents would proudly hang up high on the fridge. In doing so he creates chaotic - and in some cases disfigured characters that are vibrantly colourful and beautifully nostalgic.
“I’ve been drawn to creative outlets for as long as I can remember”, and this is what captured the pretty standard eye.
As of right now “my focus is on branding and digital design. I create expressive work whenever I get the chance, often assisted by music from my favourites Mount Kimbie, King Krule & Mac(adelic). It’s a way to unwind, push boundaries, and step out of my own comfort zone. Design has become a huge part of who I am, and I love seeing what other creatives my age are doing, especially the work coming from the king of Pretty Standard.“
How flattering <3 - we honestly didn’t put that in ourselves… We could have - but we didn’t
OUR COLLABORATION WITH HOODZ: from paper to pretty standard
After seeing his work we asked if we could commission some illustrations for pretty standard under the theme of workwear & construction. What we got back blew our minds (see below) and we have been finding absolutely any excuse possible to put them to good use.
