Selvedge Denim Consumer Care:

Selvedge denim is renowned for its toughness, yet it comes with one key rule—it shouldn’t go in the washing machine. Originally produced in America during the days of horses and carriages, it quickly became a favourite among miners for its durability, breathability, and some might speculate, its ability to keep them looking dapper. Over time, denim became a staple of the cowboy aesthetic, fuelling the global “Americana” fashion movement. Eventually, Japanese artisans adopted and perfected traditional denim-looming methods, cementing their reputation as the world’s leading producers of selvedge denim today. When it comes to cleaning selvedge denim, there are two main schools of thought: the freezer method—placing your jeans in a plastic bag and leaving them overnight (our preference)—or the warm bath method, which, while effective, is a bit of a pain in the rear (literally). As unconventional as it sounds, selvedge denim shouldn’t be washed for six to eight months at a time—quote us on that. Instead, they should be aired out on a hanger, which, somehow, does the job. If you get a stain, don’t stress. A quick dab with a tissue or paper towel should do the trick, while happy accidents like paint splatters are best left alone. Rips and holes happen too—adding character to your denim. We’re currently learning denim repair, so if disaster strikes in a couple of years, we might be able to help. If it happens sooner, consider it the perfect excuse to get them professionally repaired—an art.