‘Waffle’: our dog & her collar

When we dropped our latest belt, we didn’t expect it to turn into high-end dogwear, but here we are. Waffle, our BEAUUUTTIIFULL GIRL, needed a new collar. So, we took one of our belts, punched a few extra holes, and now she’s the best dressed dog in definitely Sydney, and some rumour even Australia. Thick, durable, and built tough enough to be constantly dragged in the mud.

If you’ve got a big dog and want a Pretty Standard collar, let us know. It’s not exactly made for the tiny, fluffy types, but if your dog’s got some size, we’d be happy to kit them out.