Pretty Standard: From the start

pretty standard // DEAR DIARY… // (date)

Pretty Standard started as a spray-painted logo on a school hallway wall—just an idea tossed around between mates. For years, it was nothing more than a conversation. Then in 2020, with a half-demolished house as our workspace, we decided to give screen printing a shot. The first pieces were a handful of T-shirts and a hand-sewn hoodie, followed by a pair of shorts that ended up doing surprisingly well. That small success pushed us to keep going. Coming from a finance background, fashion and fabric were completely new to me, but we kept learning, experimenting, and refining what we made. What started as a bit of fun quickly became something real, and we’ve been building on it ever since.